上海2024年1月10日 /美通社/ -- 凱悅酒店集團宣布啟動全新品牌活動，發布基于煥新的凱悅天地忠誠顧客計劃的全新凱悅天地品牌宣傳片，鼓勵賓客重新發現生活中有意義的連接，重新建立與自我、親友以及世界更深層次的互動。凱悅天地的全新會籍禮遇也將為會員提供更具意義的獎勵，帶領賓客感受旅行的變革力量。

過去一年中，隨著全球旅游市場的逐漸復蘇，各種隔閡與障礙日漸消弭。國內市場的逐步回暖，以及重大節假日期間的出游熱潮，無疑展現出人們對旅游出行的高漲熱情。與此同時，越來越多的旅行者對探索生活的渴望日益增加，希望通過深度旅行重建有意義的連接，獲得身心的慰藉。

作為酒店行業的先鋒，凱悅酒店集團關注每一位賓客與員工的福祉，致力于在奢華、生活方式和休閑領域為賓客提供卓越服務，并為他們創造有益身心健康的體驗。正如人們重新開始遇見多姿多彩的生活，遇見形形色色的人，凱悅希望賓客能在此遇見真實的自我，找尋生活的真諦。由此，凱悅酒店集團開啟了全新升級的凱悅天地忠誠顧客計劃大中華區品牌宣傳活動。活動旨在為賓客打造一個與自我、親友乃至世界重建連接的契機，讓人們在其中獲得難忘的旅行體驗。

凱悅酒店集團大中華區商務副總裁黃勤輝表示："此次品牌宣傳活動是對于集團專注于奢華、生活方式、休閑、忠誠顧客計劃及身心靈健康幾大領域戰略的巧妙延申。我們將在中國市場開展形式多樣的系列活動，包括全新品牌宣傳片及獨家線下唱享會等。此次升級不僅為廣大消費者帶來了更具吸引力的凱悅天地會員禮遇，也深刻體現了凱悅品牌的理念。同時，我們也希望能夠為包括業主和客戶在內的所有相關方創造更多價值。"

全新品牌宣傳片上線，傳達旅行重塑深層連接的愿景

此次發布的全新品牌宣傳片聚焦于一對關系疏離的父子。短片講述了他們通過旅行打開心結、重新找尋到彼此之間的情感紐帶，最終重建連接的故事。這不僅是一次旅行的記錄，更是一次心靈的尋覓。凱悅希望以這對父子的故事為切入點，引導觀眾敞開心扉，回憶過往生活中逐漸疏遠、淡忘或曾有隔閡的關系，鼓勵人們通過旅行體悟別處生活，讓生活重逢心中自在，并傳達希望旅行者在旅行中建立和加深與自我、與親友、與世界的連接的愿景。

凱悅天地全新品牌宣傳片下載連接

與騰訊音樂娛樂強強聯手，打造唱享會重建彼此連接

凱悅酒店集團秉承"我們關愛每一個人，讓他們盡善盡美顯真我"的信念，通過酒店體驗讓賓客感受到關愛。而騰訊音樂娛樂集團作為中國在線音樂服務的開拓者，其品牌價值主張強調音樂與人的連接，通過"一站式"的音樂娛樂平臺，讓用戶可以享受多元的音樂服務——音樂不止于聽，還可以演唱并將作品分享給朋友。

音樂與旅行一樣，不分國界，跨越文化，都能幫助人們實現更好的連接。這與凱悅的信念不謀而合。音樂是一種超越言語的情感表達，人們在共享美妙旋律之時，能夠感受彼此的共鳴。音樂也能為人們搭建起溝通的平臺，喚起相互的關心與理解，讓彼此關系更加牢固。因此，凱悅與騰訊音樂娛樂將共同呈現系列音樂唱享會，希望通過音樂跨越不同文化背景，尋找深入人心的情感共鳴，重建彼此的連接。

本次凱悅與騰訊音樂攜手合作，將邀請新生代獨立唱作人，在全國不同的凱悅旗下酒店舉辦一系列音樂唱享會。他們的音樂作品寄托著浪漫與理想主義，將音樂與其他藝術語言融合，構造立體、夢幻又通感的世界；也常常透徹剖析人們的精神世界，引領聽眾更坦蕩地直面內心，建立和心的連接。

首場唱享會將于2024年1月26日在廈門安達仕酒店舉行，屆時音樂人陳婧霏將利用她奇妙的音樂世界來喚起來賓內心對生活的熱情。此次系列唱享會面向凱悅天地最核心的忠誠客戶，基于凱悅旗下酒店專屬而奢華的線下空間，以契合凱悅品牌藝術人文氣質的Live音樂為載體，為凱悅天地會員打造獨一無二的非凡體驗。活動將以音樂和暢聊的形式進行，通過音樂的力量深度探尋與自我的連接、與親友的紐帶、以及與世界的聯系。

此次品牌活動鼓勵賓客在凱悅天地中自由探索更多豐富的體驗，通過奢華、生活方式或休閑舒心的旅行，獲得身心的治愈。煥新升級的凱悅天地也將為賓客提供更多進階獎勵，會員可通過獲享積分兌換未來住宿，或選擇套房升級以提升住宿體驗，還可以兌享豐富的活動體驗。此外，會員還有機會與親友分享禮遇，在享受酒店優質體驗的同時加深彼此間的連接。

"凱悅"一詞在文中泛指凱悅酒店集團及一間或多間附屬公司。

關于騰訊音樂娛樂集團

騰訊音樂娛樂集團（簡稱"騰訊音樂娛樂"）是中國在線音樂娛樂服務開拓者，提供在線音樂和以音樂為核心的社交娛樂兩大服務。騰訊音樂娛樂在中國有著廣泛的用戶基礎，擁有目前國內市場知名的四大移動音樂產品：QQ音樂、酷狗音樂、酷我音樂和全民K歌。騰訊音樂娛樂為用戶提供多元化的音樂社交娛樂產品，打造"發現、聽、唱、看、演出、社交"在內的全場景音樂體驗，讓用戶能參與到音樂的創作、欣賞、分享和互動中。通過"一站式"的音樂娛樂平臺，用戶可以在多場景間無縫切換并享受多元的音樂服務——音樂不止于聽，還可以演唱并將作品分享給朋友，或者切換到直播，觀看知名主播演唱心儀的音樂作品。騰訊音樂娛樂將一直致力于用科技創造音樂無限可能，讓更多的用戶能夠參與到音樂的創作、欣賞、分享和互動中。

關于凱悅天地

凱悅天地是凱悅旗下屢獲殊榮的忠誠顧客計劃，在全球范圍內覆蓋多個系列酒店：永恒經典系列，包括柏悅酒店（Park Hyatt）、君悅酒店（Grand Hyatt）、凱悅酒店（Hyatt Regency）、Hyatt、Hyatt Vacation Club、凱悅嘉軒酒店（Hyatt Place）、凱悅嘉寓酒店（Hyatt House）以及逸扉（UrCove）；創意無限系列，包括Miraval、阿麗拉（Alila）、安達仕酒店（Andaz）、桐森酒店（Thompson Hotels）、Dream Hotels、凱悅尚萃酒店（Hyatt Centric）以及凱悅嘉薈（Caption by Hyatt）；獨立品牌系列，包括凱悅臻選（The Unbound Collection by Hyatt）、凱悅悠選（Destination by Hyatt）和凱悅尚選（JdV by Hyatt）；以及暢享度假系列，包括the Impression by Secrets、凱悅樂家（Hyatt Ziva）、凱悅奇樂（Hyatt Zilara）、Zo?try Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。通過凱悅官方渠道直接預訂的會員可享受個性化的服務及獨家禮遇，包括尊榮賓客服務、客房升級、豐富多樣的康體體驗、電子門卡和會員專享優惠。凱悅天地為全球超過4000萬會員提供包括酒店房晚、餐飲與水療服務，以及FIND平臺健康體驗項目；除此之外，會員還可享受凱悅忠誠旅客計劃戰略聯盟合作伙伴包括與美國航空（AAdvantage）、全球奢華精品酒店（SLH）以及Lindblad Expeditions提供的特殊禮遇。旅客可以通過凱悅官網免費加入凱悅天地，或下載蘋果版和安卓版凱悅天地應用程序了解更多信息。

關于凱悅酒店集團

凱悅酒店集團總部位于美國芝加哥，是全球著名的酒店集團。凱悅的信念是"關愛每一個人，讓他們盡善盡美顯真我"。截至2023年9月30日，凱悅在全球六大洲超過76個國家和地區擁有1,300余間酒店和一價全包酒店及度假村。凱悅旗下擁有四大酒店系列：永恒經典系列，包括柏悅酒店（Park Hyatt）、君悅酒店（Grand Hyatt）、凱悅酒店（Hyatt Regency）、Hyatt、Hyatt Vacation Club、凱悅嘉軒酒店（Hyatt Place）、凱悅嘉寓酒店（Hyatt House）、Hyatt Studios和逸扉（UrCove）；創意無限系列，包括Miraval、阿麗拉（Alila）、安達仕酒店（Andaz）、桐森酒店（Thompson Hotels）、Dream Hotels、凱悅尚萃酒店（Hyatt Centric）和凱悅嘉薈酒店（Caption by Hyatt）；獨立品牌系列，包括凱悅臻選（The Unbound Collection by Hyatt）、凱悅悠選（Destination by Hyatt）和凱悅尚選（JdV by Hyatt）；以及暢享度假系列，包括Impression by Secrets、凱悅樂家（Hyatt Ziva）、凱悅奇樂（Hyatt Zilara）、Zo?try Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。此外，凱悅的子公司還運營著凱悅天地忠誠顧客計劃、ALG Vacations、全球性旅游平臺Mr & Mrs Smith、Unlimited Vacation Club、目的地服務管理公司Amstar DMC和技術服務公司Trisept Solutions。如需更多信息，請訪問www.hyatt.com。

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; the pace and consistency of recovery following the COVID-19 pandemic and the long-term effects of the pandemic, additional resurgence, or COVID-19 variants, including with respect to global and regional economic activity, travel limitations or bans, the demand for travel, transient and group business, and levels of consumer confidence; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants or other pandemics, epidemics or other health crises; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations, including with respect to our acquisition of Apple Leisure Group and Dream Hotel Group and the successful integration of each business; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations;; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission ("SEC"), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

消息來源：凱悅酒店集團