使會議更有價值的4個簡單方法

4 Simple Ways to Make Your Conference More Valuable

作者·Author / David McMillin

譯/ 張麗娟

 “明年我將自己付錢來參加。”這可能是一項活動能從參與者那里獲得的最高贊譽——這正是PCMA的數字內容總監Rebecca Schingel參加完3月28-30日在德克薩斯州奧斯汀舉行的CXL Live活動之后告訴我的。在此次活動中，組織者給了她一個免費的通行證，但是她說她從這次活動中得到了很多東西，并很樂意支付超過1500美元去參加下一屆活動。是什么讓她的經歷如此特別？這個活動除了由Airbnb、戴爾、Instagram和其他一些領先公司分享見解之外，在活動設計上有四個關鍵要素值得我們借鑒，可以考慮一下如何將這些經驗應用到下一次活動之中。 

This collaborative research project conducted by the Foundations of the major incentive travel and meeting associations--Site and MPI --is an excellent illustration of the power of teamwork. Sensing a growing convergence between inventive travel and meeting functions in areas of planning and program delivery, the two associations joined forces to document this trend for the first time.

1  雇人做筆記

Hire Someone to Take Notes.

走進任何一個常規的會議，你很可能會發現許多與會者在ipad上瘋狂打字或者潦草地記筆記。這是一個很好的跡象，表明他們在尋找值得記住的信息，但同時他們可能就沒有足夠的精力來跟進對話的進展。但是在CXL Live上，觀眾都在專注于思考和參與——這要感謝一位記錄員，在整個活動中，他都把筆記錄入了一個Google文檔。整個文件有46頁，都是一些有價值的會議筆記，而且該文件在活動期間和活動結束后對于參會者來說都是可用的。

Walk into any regular conference session, and you’ll most likely find a number of attendees typing furiously on iPads or scribbling notes. That’s a good indication that they’re finding information worth remembering, but they may be racing to catch up with the conversation. At CXL Live, the audience focused on thinking and engaging — thanks to a transcriptionist who typed notes into a Google Doc throughout the entire program. The entire document — 46 pages of post-it-note-worthy insights — was available for all attendees throughout the conference and when they returned home.

2  分享一切

Share Everything.

谷歌文檔并不是與會者在返回辦公室時可以看到的唯一文件。“他們分享了每一場演講的幻燈片，”Schingel說，“所以我可以看一些我喜歡的演講者的幻燈片來回顧我想要實現的想法。

The Google Doc wasn’t the only piece of the conference that attendees could review when they returned to their offices. “They shared the slides from every presentation,” Schingel said. “So I can go back through some of my favorite speakers’ slides for reminders of the ideas I want to implement.”

3  擁有單軌思維

Have a One-Track Mind.

CXL Live取代了通常的多軌思維，不是同時進行好幾個分論壇，而是采用了一種簡單的模式：同一時間段只有一個日程，參與者沒必要在演講者和討論話題之間做出取舍選擇。“這是一個單軌會議，”CXL Live的議程中寫道，“你可以看到每個人。”

對Schingel來說，這是一個特別有價值的好處。她說：“每個環節都有30分鐘長，且每個環節都值得一看。”“這也確實推動了與會者之間的討論。因為我們都在看同樣的環節，所以我們在休息的時候都可以就相同的內容做出討論。”

CXL Live replaced the usual multi-track, concurrent-session approach with a simple model: one agenda with no need to choose between speakers and topics. “This is a single-track conference,” the CXL Live agenda read. “You get to see everyone.”

For Schingel, that was an especially valuable benefit. “Every session was 30 minutes long, and every session was worth seeing,” she said. “It really helped drive discussions among attendees, too. Since we were all seeing the same sessions, we could all have conversations about the content during breaks.”

4  讓演講人就在附近

Make Your Speakers Stick Around.

對話環節也不局限于參加會議的大約500名與會者，那些出現在舞臺上的專家也都可以參與討論。“所有的演講人都會呆在那里，并參與對話討論”，Schingel說，“他們很容易找到。所以，如果你聽到一些與你產生共鳴的觀點，你可能會在另一個會議上與那個演講者坐在一起，有機會和他/她一對一的談話。” 

Those conversations weren’t confined to the approximately 500 attendees at the conference, either. The experts who had appeared on stage also joined in. “All the speakers stay for the program, and they participate in sessions, too,” Schingel said. “They’re very accessible. So if you hear something that really resonates with you, you’ll probably be sitting close to that speaker in another session with an opportunity to talk to him or her one-on-one.”